Agency Consolidation
Most organizations and multiple agencies can save money, improve efficiencies and even enhance corporate identity by reducing the number of agencies. To help ensure a successful process, we’ll help you identify:
- Specific opportunities for synergism
- Analysis of current agencies and their assignments
- Assessment of current agency levels of commitment/costs/profits
- Recommendations to improve agency efficiencies, reduce operating costs and provide even better service
- Agency realignment criteria
- Corporate cultures
- Size, capabilities and experience
- Strategic issues
- Creative issues
- Financial issues
- Timing and steps in the consolidation process
- Agency performance measurement criteria and procedures (both quantitative and qualitative)
- Final compensation discussions and agreements
- Agency contracts